W7 Cosmetics Life's A Beach

Sea you at the beach!

Life's A Beach is a collection of beachy products that will take you straight into Summer.

Whether you’re looking to glow on the golden sands or bronze and sculpt your way into the Summer sunset – we can give you a good dose of vitamin sea!

The Life's A Beach eyeshadow palette is a 12 piece palette consisting of a blend of matte and shimmer shades.

This palette has 6 darker shades ranging from natural bronzes to deeper browns for darker corners and creases of the eye.

The other 6 shades of the palette range consist of brighter shades such as lemon yellows and turquoise, ocean shades.

The finishes and textures vary within the palette, with shades ranging from shimmery, glitter shades to creamy mattes.

Get beachy! 

Sea Shell is a pearly white
Beach Life is a lemon yellow
Sunshine is a deep yellow
Sea Foam is a blue, topper shade
Clear Sky is a blue glitter
Shade is a subtle grey
Oiled Up is a chocolate brown
Beachy is a lighter brown
Lay All Day is a golden sand
Stay Golden is a bronze
Sun Kissed is a brown shimmer
Ultimate Bronze is a darker brown


W7 Cosmetics Pore Minimizing 2 Step Mask

A Spa Treatment in a sachet. Our W7 intensive treatment 3D mask is perfectly paired with a moisturizing cream so your treatment continues after you remove your mask.

Step 1: Pore Minimising 3D Mask

  • Removes dead skin cells and other environmental debris.
  • Pores appear minimized.
  • Contains Hyaluronic Acid, Olive Oil and a blend of 5 floral extracts.

Step 2: Deep Moisturizing Cream

  • Promotes softer, smoother, and more youthful looking skin.
  • Contains Hyaluronic Acid, Shea Butter, and Macadamia Oil.

How to use: 

  • Cleanse and dry face.
  • Open sachet, carefully unfolds mask and apply it to face.
  • Leave on for approximately 15-20 minutes.
  • Remove mask and dispose.
  • Apply Deep Moisturising Cream, massaging into skin.

1) Avoid use on blemishes, pimples, irritated or sunburned skin, as well as skin which is sensitive to bandages, tapes or peel off masks.

2) Stop use if skin becomes red, swollen or itchy during or immediately after use.

3) Keep out of eyes. If the product comes in contact with eyes, rinse thoroughly with water.

4) Avoid storing in direct sunlight or in overly hot or cold temperatures.

5) Keep out of reach of children.

W7 Cosmetics Dusk Till Dawn

Dusk Till Dawn is an eyeshadow palette with 14 shades of popping ultraviolet tones.

The palette features a range of colors that bring an essence of Aladdin's cave to your makeup look. Rich and intense colors to bring a blend of Dawn Till Dusk to life.

Dawn Till Dusk consists of 7 matte shades ranging from nude, sand tones to brighter, deeper shades such as reds and purples. 

The other 7 shades of the palette consist of glittery foils and shimmers that accompany their sister matte tones.

Wanderer is a light, natural matte
Llama is a light brown matte
Bearded Dragon is a peach matte
Oasis is a dark brown matte
Ayahuasca is a popping purple matte
Wild is a deep red matte
Gobi is a burnt orange matte
Golden Sands is a golden foil
Grey Fox is a pinky brown foil with iridescent particles
Wilderness is a baby pink foil
Mirage is a light brown foil
Mojave is a lilac foil
Daybreak is a deep purple foil
Dune Moon is a burnt copper foil

e.l.f. Prism Eyeshadow Palette - Naked

These ultra-silky and lustrous eyeshadows look like a powder but feel like a cream, allowing for a smooth and flawless application. The luminous, shimmery formula creates a gorgeous range of looks for both day and night. Use dry for a shimmery, pigmented wash of color or wet for a more intense look.

How to use:

  • Apply the eyeshadow dry all over the eyelid with an eye contour brush for a subtle wash of color or apply wet for a vibrant effect.
  • Choose a light color from the prism eyeshadow palette to apply all over the eyelid as a base or to highlight.
  • Next, apply a medium shade in the crease with a crease brush to contour.
  • Then, apply the darkest shade to line the eye with an angled liner brush for depth and a smoky look.

Synthetic Fluorphlogopite, Talc, Silica, Magnesium Myristate, Ethylhexyl Palmitate, Tridecyl Trimellitate, Paraffinum Liquidum (Mineral Oil), Polybutene, Dimethicone, Sorbitan Sesquioleate, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin May Contain: Mica (CI 77019) , Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ammonium Ferrocyanide (CI 77510 ), Blue 1 Lake (CI 42090), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163)

SKU: ELF-83275

e.l.f. Eyeshadow Palette - Nude Rose Gold

Achieve beautiful subtle to bold eyes with these 10 perfectly curated nude rose gold eyeshadow shades. The collection of hues is ideal for shading, highlighting, and defining the eyes. Silky smooth texture can be used as a liner, on the lid, and in the crease of the eye for an expertly contoured and blending effect.

How to use:

  • With an eyeshadow brush, apply a light eyeshadow all over the eyelid as a base.
  • Next, apply a medium-toned shade on the outer half of the eyelid and blend out using a blending eye brush.
  • For added depth and dimension, blend a darker color in the eyelid crease and the outer corner of the eye.
  • Blend out any harsh lines.

Color #1, #7:Talc, Magnesium Stearate, Silica, Boron Nitride, Dimethicone, Ethylhexyl Palmitate, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol Color #2, #5, #6, #9: Talc, Dimethicone, Magnesium Stearate, Ethylhexyl Palmitate, Silica, Boron Nitride, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol Color #3: Talc, Magnesium Stearate, Dimethicone, Boron Nitride, Ethylhexyl Palmitate, Silica, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol Color #4: Talc, Magnesium Stearate, Boron Nitride, Dimethicone, Ethylhexyl Palmitate, Silica, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol Color #8: Talc, Dimethicone, Magnesium Stearate, EThylhexyl Palmitate, Boron Nitride, Silica, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol Color #10: Talc, Dimethicone, Magnesium Sterate, Boron Nitride, Ethylhexyl Palmitiate, Silica, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol, Calcium Sodium Borosilicate May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 7499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035)

SKU: ELF-83277

e.lf. Mad for Matte Eyeshadow Palette - Nude Mood

This Mad for Matte Eyeshadow Palette in Nude Mood has perfectly curated ten matte eyeshadow shades for achieving both beautifully bold or subtle everyday eyewear. This collection of enchanting shades makes shading, highlighting, and defining the eyes an easy task. Use the satin matte shadows to line your eyes, across the lid, and in the crease of the eye for a contoured, smoky eyes.

How to use:

  • Apply a light shade over the eyelid using an eyeshadow brush.
  • Next, apply a medium shade over the lid or in the outer corner of the eye.
  • Finally, apply a dark shade in the crease of the eye and along the lower lash line.
  • Blend to create a smooth, contoured look.
  • For best results, prime the eyelids with an eyeshadow primer.

Talc, Mica, Silica, Magnesium Stearate, Nylon-12, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Caprylyl Glycol
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Ultramarines (CI 77007)

SKU: ELF-83272

e.l.f. Smooth & Set Eye Powder - Sheer

This light-diffusing powder helps camouflage fine lines, dark circles, and imperfections. Perfect for wearing alone or setting concealer.

How to use:
Sweep underneath the eye in an upward stroke. Blend in evenly.

SKU: ELF-81511

e.l.f. Mineral Infused Mascara - Black

You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

How to use:
Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired.

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide

DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 


W7 Glowcomotion - Pink It Up!

Glowcomotion can be used as a highlighter, shimmer or an eyeshadow.

This handy, pink and highly pigmented compact comes with an internal mirror containing a super shimmering, highlighting powder with a subtle golden glow.

With a highly pigmented formula, cause a makeup commotion with Glowcomotion.

W7 Tip: 

  • Use across the top of cheekbones and up towards the temples to make features pop. 
  • For eyeshadow, apply to the inner corners of the eye.
W7 Spaced Out

Spaced Out is an on-trend eye colour palette featuring a range of 12 galactic, glimmering shades.

A combination of earthy and natural nudes with explosions of deep browns and coppers. The shades within the product are blendable with a high level of pigmentation. 

Each glimmering shade varies in intensity, allowing the ability of building and blending to shade, create and define. The variety of foils and softer shimmers appear throughout, perfect for out of this world looks to be created.

The shades:

  • Orbit is a soft, beige 
  • Interstellar is a shimmering taupe
  • Comet is a burnt apricot
  • Blast Off! is a bronze with rose gold undertones
  • Meteor Shower is a deep bronze
  • Space Dust is a white, rose gold glitter
  • Black Hole is black with silver glitter pigments
  • Milky Way is a white, golden glitter
  • Zero Gravity is bronze with golden undertones
  • Earth is a deep burgundy
  • E.T is a brown with gold undertones
  • Space Waste is a rose gold with silver pigments

W7 PRO Professional 12 Piece Brush Collection

This portable case contains an assortment of 12 soft brushes made for combing, lining, highlighting and blushing.

The case has a slot for each individual brush, ideal for when you're on the go!

This set includes:

  • 1 x Eyebrow Comb
  • 1 x Sponge Smudge Brush
  • 1 x Spoolie Brush
  • 1 x Eyebrow Brush
  • 1 x Lip Brush
  • 1 x Liner Brush
  • 1 x Fan Brush
  • 3 x Eyeshadow Brushes
  • 1 x Angled Blusher Brush
  • 1 x Powder Brush
e.l.f. Studio Tone Adjusting Face Primer

Minimize redness by using this versatile green-tinted primer. The skin-smoothing, silky formula is great for all skin types. Apply this primer and enjoy makeup that blends smoothly and lasts all day!

How to use:
Apply to clean skin prior to makeup application to prep skin. Use a small amount and blend evenly on your face. 

Cyclopentasiloxane, Cyclohexasiloxane, Dimethicone Crosspolymer, Dimethicone,Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Silica Dimethyl Silylate, Phenoxyethanol
May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Tin Oxide (CI 77861)

0.47 fl.oz. (14mL)

W7 Prismatic 3D

Get Prismatic!

A 3D highlighting palette of 4 shades which will catch the light as well as all of the attention!

Mix and match or stick to whatever shade suits your mood. 

High pigmentation with an ultra glow!

The palette consists of four highlighter shades of yellow, pink, blue/purple and silver.

W7 Nail Carousel - Pinks

6 piece nail polish sets in bold and bright shades. Great for gifts presented in a carousel-themed display box!

W7 The Big Bang - Smokin'

The most explosive gift set there is!

Bad prizes and dad jokes are a thing of the past thanks to the Big Bang by W7! 

This festive inspired gift is a Christmas cracker of cosmetic treats that you won't disappoint you. 

A collection to help pull off your Christmas look with golden eyes, luscious lashes and a bold, bright lip to finish it off.

This product contains the following:
1 x Lip Twister Liner 

1 x Kiss Lipstick 

1 x Extra Extra Mascara

1 x King Kohl Eye Pencil

1 x Smokin' Eyeshadow tin

W7 Brush With Me - Set Of 5 Make Up Brushes

This fantastic mini brush set from W7 is perfect for travelling and on the go applications! It has everything you will need to touch up your make-up whilst out and about.

Set includes:
1 x Powder Brush - Great for applying blusher, bronzer and also sets powder!

1 x Eye Shadow Brush - Designed to apply eye colour and blend harsh edges around the eye.

1 x Eye Liner Brush - Line and define your eyes with this brush.

1 x Lip Brush - Ideal for creating definition to lips and adding colour.

1 x Blending Brush - Perfect for blending, buffing and highlighting. 

W7 Electric Eye Massager

Reduce fine lines and wrinkles with our new electric eye massager! 

A gentle vibrating device that prevents skin from showing signs of age!

W7 Zen Spa Sponge

We all need some TLC from time to time.

The Zen Spa Sponge is a multipurpose cleansing sponge, to help exfoliate and refresh the skin.

Latex free, this sponge is eco-friendly and can be used over and over again.

Damp the skin and apply your body wash or scrub and gently apply the sponge to the skin in circular motions. Rinse with warm water after use.

W7 Tweak It!

Tweak It! The magnifying mirror and tweezer set!

Can't seem to catch those pesky hairs until it's too late? Tweak It! has a super magnifying mirror to highlight stray and unwanted hairs for you to remove with the tweezers provided!

W7 Honolulu Liquid Bronzer
Our favourite range is back and it's back in liquid form! A rich and smooth formula that can be applied for a natural glow all year round. 

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